SOCIAL GRAVITY

client investment

increased conversion on Booking/Expedia without renovating rooms

guests stay longer, increasing internal revenue

gravity points generate organic social media exposure

Outdated hotel room visuals reduced bookings on platforms like Booking.com. The hotel was perceived only as a place to sleep, not as a living experience.

We shifted focus from private room interiors to public spaces, making the lobby the key competitive advantage.
We created:
● Zoom-friendly zones — well-lit ergonomic spaces for remote work
● Community Hub — a social area for interaction and guest gatherings
● UGC locations — visually striking corners designed for social media sharing and organic promotion

● €2,000 per zone (lobby area)

● Conversion uplift: Updated lobby visuals significantly improved first impressions on Booking/Expedia, leading users to choose the hotel more often
● Longer stays (LTV): Guests began spending more time in the hotel, using the lobby as a coworking space, increasing loyalty and internal revenue
● Distraction effect: The redesigned lobby shifted attention away from older rooms and toward the hotel’s immediate, modern experience

A €2,000 investment in one zone delivered system-wide impact.Full renovation of floors would cost significantly more, while creating a single “gravity point” immediately increased guest flow, occupancy, and average rate.